Tatton Park strikes Gold at the 2014 VisitEngland Awards for Excellence
Tatton Park has been awarded Gold in the Large Visitor
Attraction of the Year category of the prestigious VisitEngland Awards for Excellence 2014 Ceremony. This national award celebrates the best of English tourism.
The Gold award is the highest Award for Excellence in Tourism in England which VisitEngland can bestow. Tatton Park was presented with their Gold Award at a glittering Awards Ceremony which was held on 12 May 2014 at The Jockey Club, Cheltenham Racecourse, Cheltenham.
This is without doubt a considerable achievement for Tatton Park, its staff and Cheshire East Council who finance and manage the Park on behalf of the National Trust.
Brendan Flanagan, Visitor Economy, Culture and Tatton Park
Manager commented “This is great news and reflects well on Tatton, its staff and on Cheshire East. Only the very best made it through to become a finalist so it was with great pleasure that we took home the Gold award. It is a testimony to the efforts of Tatton's staff and Cheshire East's investment in both the conservation and the future of Tatton Park.”'
Council Leader Councillor Michael Jones was quoted as saying: “This is a proud day for Cheshire East and just goes to show that the Council is doing a great job in terms of offering a designation that attracts visitors from far and wide.”
“We have a real ‘jewel in the crown’ with Tatton Park and this is testimony to all the hard work from staff over the years. Well done!”
The full quote is included below.
The news is particularly welcomed as recognition of the impact the Tatton Park Vision is having on the Park’s success and the enjoyment of its visitors. It is over a year ago that Tatton Park embarked on the Vision, its five year plan to substantially develop its visitor experiences by increasing the attractions and activities on offer.
In the ‘Large Visitor Attraction’ category, Tatton beat: Trebah Garden in Falmouth, Cornwall (Silver Award); Walby Farm Park, in Carlisle, Cumbria (Bronze Award); and Trentham Estate in Stoke-on-Trent and Ironbridge Gorge Museum Trust (both received a ‘highly commended’ award.)
For further information about this release contact:
Vicky Wilby, Marketing Department. Tel: 01625 374417
The Tatton Park Vision
The `Tatton Park Vision’ is the park’s 5 year vision for its visitor activities and aims to substantially develop its visitor experience by increasing the attractions and activities on offer. In delivering the vision the aim is to fully realise Tatton Park’s potential and present the best possible experience for its current and new visitors in order to provide new and sustainable income to help manage and conserve the historic estate into the future. By 2016/17 it is expected that over 1 million visitors a year will enjoy this experience. This will be done through a programme of investment by Cheshire East Council and the attraction of new business. More information about the vision.
- VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors. Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics .
- England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £106 billion, and supports 2.6 million jobs.
- For corporate information see http://www.visitengland.org/ and for consumer information see http://www.visitengland.com/.
About the VisitEngland Awards for Excellence 2014
- The VisitEngland Awards for Excellence 2014 celebrate the best of English tourism. They promote healthy industry competition and high standards, helping to ensure England's place as a world-class destination.http://www.visitenglandawards.org/.
- The 18 categories for the 2014 awards include: Access for All Tourism Award, Bed & Breakfast / Guest Accommodation of the Year, Business Tourism Award, Holiday Park / Holiday Village of the Year, Large Hotel of the Year, Large Visitor Attraction of the Year, Self-Catering Holiday Provider of the Year, Small Hotel of the Year, Small Visitor Attraction of the Year, Sustainable Tourism Award, Taste of England Award, Tourism Event of the Year, Tourism Experience of the Year, Tourism Pub of the Year, Visitor Information Provider of the Year.
- Included in the 18 categories are the additional Awards of Tourism Superstar, Travel Article of the Year and Outstanding Contribution to Tourism. The Outstanding Contribution to Tourism Award will be announced on the night. Previous winners of this award have included The Great English Pub, Michael Eavis CBE, HM The Queen, the Harry Potter films, Sir Cameron Mackintosh, Sir Paul McCartney, Liverpool, The National Trust, the English Garden and last year the 2012 Olympic and Paralympic Games Makers.